UTM builder
Paste your link, fill in the tags, and copy the result. Your website analytics will then show which network, campaign and post each visit came from. Free, with no sign-up.
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Where is the link going?
Your tagged link
Add your link to see it here.
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Three habits that keep your reports clean
Keep tags lowercase
Analytics treats “Instagram” and “instagram” as two different sources, so pick one spelling and stick to it.
Name campaigns plainly
Use short, dated names such as christmas-menu-2026, so a report a year from now still makes sense.
Never tag internal links
Tags belong on links people reach from outside your site. On your own pages they overwrite where the visit really came from.
Smartplannr can tag the links in every post for you, and count real clicks on Plus and above. See link tracking.
Questions
More free resources
- 2027 social media calendarEvery UK date that matters, all year
- Christmas social media calendarA post idea for every UK date that matters
- January social media calendarVeganuary, Blue Monday and the quiet weeks
- February social media calendarValentine’s, Pancake Day and Lunar New Year
- March social media calendarMother’s Day, St Patrick’s and Easter
- June social media calendarPride Month, Father’s Day and the longest day
- October social media calendarHalloween, Diwali and the clocks going back
- Character counterA post’s length on every network at once
- LinkedIn text formatterBold, italic and lists for LinkedIn posts
- YouTube thumbnail makerA 1280 × 720 thumbnail in your colours
- Reels and Stories safe zonesSee what the buttons and caption cover
- Instagram font generatorBold, script and gothic text for your bio
- Grid makerOne picture across your Instagram profile
- Carousel splitterOne wide photo, cut into seamless slides
- Image resizerOne image in every social media size
- Social media approval workflowA simple sign-off process for teams and clients
- White-label social media reportsWhat to put in a client report, and what to leave out
- Character limits and media specsEvery network’s text and media limits, in one table
- How to schedule Instagram postsPosts, carousels, Reels and Stories, step by step
- How to schedule Facebook postsPage posts, photos, videos, links and Stories
- How to schedule LinkedIn postsPosts, carousels and PDF documents
- How to schedule posts on XAutomatic on Pro, one click on every plan
- How to schedule TikTok videosVideos straight to your profile, step by step
- How to schedule YouTube videosVideos and Shorts, with titles and thumbnails
- How to schedule Threads postsStep by step, with the limits to know
- Instagram post ideas for cafésIdeas from behind the counter to the menu board
- Social media ideas for salonsPost ideas and a simple weekly plan
- Social media ideas for estate agentsListings, local posts and a weekly plan
- Social media ideas for online shopsProduct posts and a simple weekly plan
- Social media ideas for coachesPost ideas for coaches and course creators
Let Smartplannr tag your links for you.
Automatic UTM tagging for every post. Start free.